Category: PPC – Adwords

PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

IFTTT Loses Gmail Service

IFTTT Loses Gmail Service
IFTTT Loses Gmail Service

Much of the info in this post is from an article on engadget.  I became aware of the situation as I was working to build an IFTTT applet that would change my office lights to red if a website went down and I got an email about it from Uptime Robot.  That applet can probably still be made but just not using Gmail anymore as a trigger.

From Endadget:

Google’s push to tighten third-party API access is already going to cost the world Google+, but a change that more of you might notice is coming to IFTTT. The service sent out emails alerting users that their “recipe” scripts involving Gmail triggers and an action that could create a draft will go away as of March 31st. According to Google, the shift is a result of the Project Strobe sweep it announced last October.

IFTTT said it worked with Google to keep the integration that will support triggers to Send an email, or to Send Yourself an email, but the API lockdown that’s coming would’ve required too much work to change its services. Otherwise, integrations with Google will still be the same, but anyone relying heavily on the automated scripts may want to double check things before they get a surprise in a few days.

Hits: 0

Ultimate SEO”

Googling Online Reviews And Top 10 Lists Are Wastes Of Time

So an annoyance and a likely by product of SEO is the lack of quality articles and reviews on topics these days.  I expected that it would be annoying to search out a possible new theme for one of my sites but I what I found in the search results was a heap of … shit.  Like total crap that served as self promoting noise dressed up as useful reviews.

I Googled “SEO Agency WordPress themes” The top 10 results all pretty much sucked, they lacked any real effort in delivering what they claim to offer.  Lets look at the top result…and how bad it reviews what it claims to review.

This top result on Google is pointless to visit.  They review the same thing ten times essentially and describe features of WordPress that are available to any theme on WordPress as if they are unique to the themes they are peddling.  Notice if we ignore the colors on the page not much else really changes theme to theme.
[qcld_hero id=3]
If you aren’t looking for a full width theme with words serving as a navigation bar at the top of the page and a logo in the upper righthand corner you’ll be pretty disappointed by this review from athemes.com.  They drop the ball totally in providing you with diverse options and meaningful comparisons.
Lines like “SEOLounge combines an impressive selection of pre-built content with some powerful customization options to help you create an effective SEO agency website with WordPress.” Are worthless, SEO Lounge doesn’t offer any more customization options than WordPress itself offers.  The features offered are basically identical one theme to the next.
Even the plugins they use are pretty much the same.  A theme having 55 icons isn’t of value, I can add icons all day long.  A one click installer is … essentially the way any theme is installed.  One click so why is that a point to note of one theme over another? The ability to put demo content into your site is stupid, let’s just call it duplicate filler content that has no relevance to your business.  That isn’t a feature.
Is this a feature of a theme or is this what WordPress does “Of course, if there are any homepage elements you don’t need to use on your website, you can easily deactivate or remove them as appropriate.  ” That’s not a feature of a theme, it IS WordPress.
I dislike Visual Composer, and I consider WP Bakery to be the same product cause it is…even their creator has an article titled Visual Composer = WPBakery.   If we discard every theme that uses that builder in this review we are left with only one theme that notes a different builder.
Wanna know what isn’t a feature of a theme?  A feature of WordPress or the ability to use a plugin thats available to any theme on WordPress.
These are some of the strengths noted of the themes that all look the same and offer nothing of value towards being different from a theme you could use to sale any other business service.   It isn’t necessarily the authors fault but SEOs in general, who forget what the point was in the search they are seeking to rank.
Other reviews in this search included very few good options despite the title’s claims or the site that hosted the content.  The second result listed was https://mysiteauditor.com/blog/top-10-wordpress-themes-for-seo-agencies/.  If you wanted a theme out of their 10 reviewed to not be … a logo in the upper right hand corner with words across the top serving as the site’s navigation then followed by a full width content area you’d have not found anything.
What could have been different?  A theme that included a collapsible fly-out menu?  Maybe a menu that was full width and tiles?  Why the site’s logo has to sit in the upper righthand corner in every theme is anyone’s guess.
So SEOs take some time to compare diverse products and recognize a theme’s feature should be unique to only that theme, not all of WordPress.

Hits: 19

Ultimate SEO”

PBNs: Private Blog Network – The Crack Habit Of SEO

First off, lets note that PBNs are not viewed well in traditional SEO and are hunted like witches in Massachusetts in the 1600s.  They must be large to matter, having anywhere between 20 to several thousand sites. They are the equivalent of building dozens of WordPress sites taking hours and hours from other SEO opportunities. They work.

What Are Private Blog Networks?

Private or Personal Blog Networks, PBNs are sites built with the purpose of providing backlinks to another site.  This other site is often called “the money site.”  Google is known to be hostile to these sites and prone to deindexing those associated. It’s not as simple though to say dont have one, it may destroy you and your site.  It also has a very good chance to increase rankings, keywords and site visibility.

It is an search engine optimization (SEO) strategy both loved and hated by many SEO professionals. While someone just getting into the marketing game might think that PBNs are just a “flavor of the month” strategy doomed to fail, be assured that PBNs have been around for well over a decade as a successful SEO strategy.

Do PBNs Work?

If they didn’t why would Google care?  Drawing conclusions from an online forum “PBN work as well as they have been working since the start of PBN” “As long as backlinks will be the primary SEO factor, PBNs are not going anywhere.” “PBN’s work, but the cost of remaining competitive is gradually getting higher. Expired domains are getting more expensive, you can’t just have a crappy domain full of spun content and linking only to your money site and expect it to be effective, or not put you at higher risk of a penalty.

SEO is a money game more than ever. If you can afford a high end, relevant domain for your money site and then your own independent PBN for it with a good writer churning out great content on both the PBN and money site, you probably will rank well. Nothing in SEO in certain though, I have used PBN services with great success, and also I see competitors ranking without all of this, so it’s still a gamble in the end.

I’m not sure how Google would compile their results without a weighted emphasis on links. Everyone can build a whole site of authority content, but what makes the difference between that and an established site? Links.”

How Do You Spot A PBN?

PBNs are much more sophisticated and may be harder for users to spot because the sites span different industries, topics and layouts. When determining if a site is part of a PBN:

  • Hosting. Are they all on the same IP? You can use SpyOnWeb.com or similar tools to identify what sites are hosted with any other site.
  • Site design. Do the sites all use a similar design, navigation, color scheme?
  • Similar themes. WordPress themes sometimes have the theme name in the code. Check the source code in your browser.
  • Site ownership. Check WHOIS database for the contact information for the owner of the sites. Having hidden WHOIS data is a red flag. If all of the site owners are the same, it’s obvious the blogs are connected.
  • Duplicate content. Copy a paragraph into Google search to see if the content exists on other sites.
  • Backlink profile. Check the backlink profile in Ahrefs or Majestic (these are the largest databases of links) to see how much interlinking is occurring between sites.
  • Images and videos. Since videos and images are difficult and expensive to recreate, these are likely going to be duplicated on other sites. Use Google image search or video search to find similar pieces.

Checkout this article for anecdotal information on 11 PBN experiments.

Ultimate SEO”

PBNs: Private Blog Network – The Crack Habit Of SEO

First off, lets note that PBNs are not viewed well in traditional SEO and are hunted like witches in Massachusetts in the 1600s.  They must be large to matter, having anywhere between 20 to several thousand sites. They are the equivalent of building dozens of WordPress sites taking hours and hours from other SEO opportunities. They work.

What Are Private Blog Networks?

Private or Personal Blog Networks, PBNs are sites built with the purpose of providing backlinks to another site.  This other site is often called “the money site.”  Google is known to be hostile to these sites and prone to deindexing those associated. It’s not as simple though to say dont have one, it may destroy you and your site.  It also has a very good chance to increase rankings, keywords and site visibility.

It is an search engine optimization (SEO) strategy both loved and hated by many SEO professionals. While someone just getting into the marketing game might think that PBNs are just a “flavor of the month” strategy doomed to fail, be assured that PBNs have been around for well over a decade as a successful SEO strategy.

Do PBNs Work?

If they didn’t why would Google care?  Drawing conclusions from an online forum “PBN work as well as they have been working since the start of PBN” “As long as backlinks will be the primary SEO factor, PBNs are not going anywhere.” “PBN’s work, but the cost of remaining competitive is gradually getting higher. Expired domains are getting more expensive, you can’t just have a crappy domain full of spun content and linking only to your money site and expect it to be effective, or not put you at higher risk of a penalty.

SEO is a money game more than ever. If you can afford a high end, relevant domain for your money site and then your own independent PBN for it with a good writer churning out great content on both the PBN and money site, you probably will rank well. Nothing in SEO in certain though, I have used PBN services with great success, and also I see competitors ranking without all of this, so it’s still a gamble in the end.

I’m not sure how Google would compile their results without a weighted emphasis on links. Everyone can build a whole site of authority content, but what makes the difference between that and an established site? Links.”

How Do You Spot A PBN?

PBNs are much more sophisticated and may be harder for users to spot because the sites span different industries, topics and layouts. When determining if a site is part of a PBN:

  • Hosting. Are they all on the same IP? You can use SpyOnWeb.com or similar tools to identify what sites are hosted with any other site.
  • Site design. Do the sites all use a similar design, navigation, color scheme?
  • Similar themes. WordPress themes sometimes have the theme name in the code. Check the source code in your browser.
  • Site ownership. Check WHOIS database for the contact information for the owner of the sites. Having hidden WHOIS data is a red flag. If all of the site owners are the same, it’s obvious the blogs are connected.
  • Duplicate content. Copy a paragraph into Google search to see if the content exists on other sites.
  • Backlink profile. Check the backlink profile in Ahrefs or Majestic (these are the largest databases of links) to see how much interlinking is occurring between sites.
  • Images and videos. Since videos and images are difficult and expensive to recreate, these are likely going to be duplicated on other sites. Use Google image search or video search to find similar pieces.

Checkout this article for anecdotal information on 11 PBN experiments.

Ultimate SEO”

52 Tools And Counting: Mostly Free SEO Tools – I Actually Use

52 Tools And Counting: Mostly Free SEO Tools – I Actually Use
52 Tools And Counting: Mostly Free SEO Tools – I Actually Use

Work In Progress

Thanks for checking in with Ultimate SEO, this site is a side project as my client’s sites are the main one.  This means I may often have edits and unfinished elements to circle back too.  I encourage you to feel free to let me how this site could be better using the contact form.

Ultimate SEO”

Top 10 Visited Sites: Porn Porn and Porn

Top 10 Visited Sites: Porn Porn and Porn
Top 10 Visited Sites: Porn Porn and Porn
data-elementor-type=”post” data-elementor-id=”7071″ class=”elementor elementor-7071 elementor-bc-flex-widget” data-elementor-settings=”[]”>

Ultimate SEO”