Category: Google Search Console

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MAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses

MAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses
Wednesday, February 06, 2019

In Search Console, the Performance report currently credits all page metrics to the exact URL that the user is referred to by Google Search. Although this provides very specific data, it makes property management more difficult; for example: if your site has mobile and desktop versions on different properties, you must open multiple properties to see all your Search data for the same piece of content.

To help unify your data, Search Console will soon begin assigning search metrics to the (Google-selected) canonical URL, rather than the URL referred to by Google Search. This change has several benefits:

  • It unifies all search metrics for a single piece of content into a single URL: the canonical URL. This shows you the full picture about a specific piece of content in one property.
  • For users with separate mobile or AMP pages, it unifies all (or most, since some mobile URLs may end up as canonical) of your data to a single property (the “canonical” property).
  • It improves the usability of the AMP and Mobile-Friendly reports. These reports currently show issues in the canonical page property, but show the impression in the property that owns the actual URL referred to by Google Search. After this change, the impressions and issues will be shown in the same property.

Google Search Console

When will this happen?

We plan to transition all performance data on April 10, 2019. In order to provide continuity to your data, we will pre-populate your unified data beginning from January 2018. We will also enable you to view both old and new versions for a few weeks during the transition to see the impact and understand the differences.

API and Data Studio users: The Search Console API will change to canonical data on April 10, 2019.

How will this affect my data?

  • At an individual URL level, you will see traffic shift from any non-canonical (duplicate) URLs to the canonical URL.
  • At the property level, you will see data from your alternate property (for example, your mobile site) shifted to your “canonical property”. Your alternate property traffic probably won’t drop to zero in Search Console because canonicalization is at the page, not the property level, and your mobile property might have some canonical pages. However, for most users, most property-level data will shift to one property. AMP property traffic will drop to zero in most cases (except for self-canonical pages).
  • You will still be able to filter data by device, search appearance (such as AMP), country, and other dimensions without losing important information about your traffic.

You can see some examples of these traffic changes below.

Preparing for the change

  • Consider whether you need to change user access to your various properties; for example: do you need to add new users to your canonical property, or do existing users continue to need access to the non-canonical properties.
  • Modify any custom traffic reports you might have created in order to adapt for this traffic shift.
  • If you need to learn the canonical URL for a given URL, you can use the URL Inspection tool.
  • If you want to save your traffic data calculated using the current system, you should download your data using either the Performance report’s Export Data button, or using the Search Console API.

Examples

Here are a few examples showing how data might change on your site. In these examples, you can see how your traffic numbers would change between a canonical site (called example.com) and alternate site (called m.example.com).

Important: In these examples, the desktop site contains all the canonical pages and the mobile contains all the alternate pages. In the real world, your desktop site might contain some alternate pages and your mobile site might contain some canonical pages. You can determine the canonical for a given URL using the URL Inspection tool.

Total traffic

In the current version, some of your traffic is attributed to the canonical property and some to the alternate property. The new version should attribute all of your traffic to the canonical property.

MAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses

Canonical property
(http://example.com)
Alternate property
(http://m.example.com)
CurrentMAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google ChoosesMAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses
New, based on canonical URLsMAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google ChoosesMAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses
Change+0.7K     |        +3K-0.7K        |          -3K

Individual page traffic

You can see traffic changes between the duplicate and canonical URLs for individual pages in the Pages view. The next example shows how traffic that used to be split between the canonical and alternate pages are now all attributed to the canonical URL:

Canonical property
(http://example.com)
Alternate property
(http://m.example.com)
OldMAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google ChoosesMAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses
NewMAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google ChoosesMAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses
Change+150     |        +800-150     |        -800

Mobile traffic

In the current version, all of your mobile traffic was attributed to your m. property. The new version attributes all traffic to your canonical property when you apply the “Device: Mobile” filter as shown here:

Canonical property
(http://example.com)
Alternate property
(http://m.example.com)
OldMAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google ChoosesMAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses
NewMAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google ChoosesMAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses
Change+0.7K      | +3K-0.7K      | -3K

In conclusion

We know that this change might seem a little confusing at first, but we’re confident that it will simplify your job of tracking traffic data for your site. If you have any questions or concerns, please reach out on the Webmaster Help Foru

Ultimate SEO”

Adwords Template With Search Console, Google Analytics In Data Studio

Adwords Template With Search Console, Google Analytics In Data Studio
Adwords Template With Search Console, Google Analytics In Data Studio

SEO & PPC Data Studio Report Using Adwords, Google Analytics and Google Search Console All-In-One Template

Google Data Studio Reports are some fun things.  Here at Ultimate SEO you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name a few. These few though create a powerful free SEO PPC tool.

You can check out the report directly by clicking the link above, here is an embedded look at the nine pages of live data thats basically always right.  It’s nice to be able to pull in data from two very different Google tools.  Lots of people know of Google Analytics and think it covers Google Search Console but it doesn’t and I’ll discuss that more in another post but the unique data from these sources can all mix to form one handy live report.

You can check out all the information pulled here in this report and change the dates as needed using the drop down.  To personalize the report to your own site simply copy it and set the data sources to your own Google Analytics and Search Console sources.  Word of caution on the Search Console aspect there are two connections, one is the site and the other I believe is the page urls.  So make sure to connect those correctly.  Just like in electrical work it’s like to like.

Across these nine pages you’ll find insights into any site with an Adwords campaign including keywords, search terms, CTR and CPC.

Ultimate SEO”

Adwords Template With Search Console, Google Analytics In Data Studio

Adwords Template With Search Console, Google Analytics In Data Studio
Adwords Template With Search Console, Google Analytics In Data Studio

SEO & PPC Data Studio Report Using Adwords, Google Analytics and Google Search Console All-In-One Template

Google Data Studio Reports are some fun things.  Here at Ultimate SEO you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name a few. These few though create a powerful free SEO PPC tool.

You can check out the report directly by clicking the link above, here is an embedded look at the nine pages of live data thats basically always right.  It’s nice to be able to pull in data from two very different Google tools.  Lots of people know of Google Analytics and think it covers Google Search Console but it doesn’t and I’ll discuss that more in another post but the unique data from these sources can all mix to form one handy live report.

You can check out all the information pulled here in this report and change the dates as needed using the drop down.  To personalize the report to your own site simply copy it and set the data sources to your own Google Analytics and Search Console sources.  Word of caution on the Search Console aspect there are two connections, one is the site and the other I believe is the page urls.  So make sure to connect those correctly.  Just like in electrical work it’s like to like.

Across these nine pages you’ll find insights into any site with an Adwords campaign including keywords, search terms, CTR and CPC.

Ultimate SEO”

MAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses

MAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses
Wednesday, February 06, 2019

In Search Console, the Performance report currently credits all page metrics to the exact URL that the user is referred to by Google Search. Although this provides very specific data, it makes property management more difficult; for example: if your site has mobile and desktop versions on different properties, you must open multiple properties to see all your Search data for the same piece of content.

To help unify your data, Search Console will soon begin assigning search metrics to the (Google-selected) canonical URL, rather than the URL referred to by Google Search. This change has several benefits:

  • It unifies all search metrics for a single piece of content into a single URL: the canonical URL. This shows you the full picture about a specific piece of content in one property.
  • For users with separate mobile or AMP pages, it unifies all (or most, since some mobile URLs may end up as canonical) of your data to a single property (the “canonical” property).
  • It improves the usability of the AMP and Mobile-Friendly reports. These reports currently show issues in the canonical page property, but show the impression in the property that owns the actual URL referred to by Google Search. After this change, the impressions and issues will be shown in the same property.

Google Search Console

When will this happen?

We plan to transition all performance data on April 10, 2019. In order to provide continuity to your data, we will pre-populate your unified data beginning from January 2018. We will also enable you to view both old and new versions for a few weeks during the transition to see the impact and understand the differences.

API and Data Studio users: The Search Console API will change to canonical data on April 10, 2019.

How will this affect my data?

  • At an individual URL level, you will see traffic shift from any non-canonical (duplicate) URLs to the canonical URL.
  • At the property level, you will see data from your alternate property (for example, your mobile site) shifted to your “canonical property”. Your alternate property traffic probably won’t drop to zero in Search Console because canonicalization is at the page, not the property level, and your mobile property might have some canonical pages. However, for most users, most property-level data will shift to one property. AMP property traffic will drop to zero in most cases (except for self-canonical pages).
  • You will still be able to filter data by device, search appearance (such as AMP), country, and other dimensions without losing important information about your traffic.

You can see some examples of these traffic changes below.

Preparing for the change

  • Consider whether you need to change user access to your various properties; for example: do you need to add new users to your canonical property, or do existing users continue to need access to the non-canonical properties.
  • Modify any custom traffic reports you might have created in order to adapt for this traffic shift.
  • If you need to learn the canonical URL for a given URL, you can use the URL Inspection tool.
  • If you want to save your traffic data calculated using the current system, you should download your data using either the Performance report’s Export Data button, or using the Search Console API.

Examples

Here are a few examples showing how data might change on your site. In these examples, you can see how your traffic numbers would change between a canonical site (called example.com) and alternate site (called m.example.com).

Important: In these examples, the desktop site contains all the canonical pages and the mobile contains all the alternate pages. In the real world, your desktop site might contain some alternate pages and your mobile site might contain some canonical pages. You can determine the canonical for a given URL using the URL Inspection tool.

Total traffic

In the current version, some of your traffic is attributed to the canonical property and some to the alternate property. The new version should attribute all of your traffic to the canonical property.

MAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses

MAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses

Individual page traffic

You can see traffic changes between the duplicate and canonical URLs for individual pages in the Pages view. The next example shows how traffic that used to be split between the canonical and alternate pages are now all attributed to the canonical URL:

Mobile traffic

In the current version, all of your mobile traffic was attributed to your m. property. The new version attributes all traffic to your canonical property when you apply the “Device: Mobile” filter as shown here:

In conclusion

We know that this change might seem a little confusing at first, but we’re confident that it will simplify your job of tracking traffic data for your site. If you have any questions or concerns, please reach out on the Webmaster Help Foru

Ultimate SEO”

MAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses

Consolidating your website traffic on canonical URLs Wednesday, February 06, 2019 In Search Console, the Performance report currently credits all page metrics to the exact URL that the user is referred to by Google Search. Although this provides very specific data, it makes property management more difficult; for example: if your site has mobile and […]

SEO (UltimateSeo.org).org/”>Ultimate SEO (UltimateSeo.org)

Adwords Template With Search Console, Google Analytics In Data Studio

SEO (UltimateSeo.org) & PPC Data Studio Report Using Adwords, Google Analytics and Google Search Console All-In-One Template Google Data Studio Reports are some fun things.  Here at Ultimate SEO (UltimateSeo.org) you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name […]

The Article SEO (UltimateSeo.org).org/google-analytics-in-data-studio/”>Adwords Template With Search Console, Google Analytics In Data Studio appeared first on SEO (UltimateSeo.org).org/”>Ultimate SEO (UltimateSeo.org).

Google Data Studio: Know What You Already Know

Know What You Already Know

Sounds odd right?  But it’s a challenge in today’s information overload and with all the metrics we track some basic questions are likely overlooked.  I think we all easily know how many people visited our site, most of us have Google Analytics set up, we should all have Google Search Console as well.  (More on that in another Article … often people don’t know that both are essential pieces to SEO (UltimateSeo.org)).  But here are some basic questions I’d ask anyone with a website…

Your Web Sites Data Should Answer

  1. Which page on your site gets the most hits, other than your homepage?
  2. Which page is the most likely page for a visitor to leave your site?
  3. What did a person type into Google search to get your site as a result?
  4. What percentage of searches are you getting when someone searches a keyword you’ve targeted?
  5. How many pages on your site are indexed in Google and how many are indexed in Google Mobile?
  6. What’s your average visitor like?  Are they into News And Politics?  Do they have children? How old are they? Are they urban or suburban people?

You might say who cares…but then you would be someone who doesn’t Know What You Already Know.  All of these answers are already available to you if you are using Google Analytics and Google Search Console.  Each one is important to know to ensure you’re successful.  If 85% of your visitors leave your site on one page then you likely need to review what about that particular page makes people leave your site.  If no one visits this section on your site is there any reason to expand it?  Knowing your audience is the second rule of almost any endeavor.  I’ve always operated with the idea that the first rule is to get your story out first, then second know your audience.

“If only HP knew what HP knows, we would be three times more productive.” Lew Platt, CEO, Hewlett-Packard.Mar 12, 2013 …. fun fact Lew Platt died in 2005, so how he said this in 2013 I’m not totally sure.

A suburban mother in her 50s, who likes cooking shows is likely to be receptive to a different message than a city living single 25yr old male who’s into books and reading groups.  If your site is using the same tactics with both you’re likely missing the attention of at least one but often both.  Just think of their days and how different they are…one likely wakes up early and has to get the kids off to College or University, drives a larger car farther every morning and maybe listens to the radio in on her commute.  The other wakes up just in time to shower and catch a train to the office.  You already know these things, you just don’t know it.

Google Data Studio

Google Data Studio makes graphs and graphs on graphs but beyond that it connects to repositories such as Google Analytics, Google Search Console, Adwords and much more.  Heres a pdf report I recently made that connects all of those and I export Bing data to a CSV file and it accesses Bing through that CSV.  So I can mash up all that and make something that tells a story.

SEO (UltimateSeo.org).org/wp-content/uploads/2018/12/Data_Studio_Report.pdf” class=”pdfemb-viewer” style=”” data-width=”max” data-height=”max” data-toolbar=”bottom” data-toolbar-fixed=”off”>Data_Studio_Report

Pretty cool right?  Some of the terms and labels are removed to keep the report SEO (UltimateSeo.org).org”>Search Engine Marketingi-anonymous but its easier to understand the whole picture when its all together.  Highlighted tour..

  1. Sixth page shows us that 12 to 1pm are the highest hours our site was searched.  We came up just under 2nd in these searches.
  2. Page seven shows us that our average page loads in 8 seconds which is pretty horrible, but before we go fixing the site…not all pages load the same.  Three pages represent 95% of our wait times…so we should be focused on what is wrong with just those three pages….(which if we thought 8 seconds was bad, the worst page is closer to 11 seconds) . Not surprising that page is also the number one page that people leave our site.
  3. Page five shows that 64% of our clicks were from the “hybrid cloud” ad group, but it only made up 19% of the ads we showed on Google Adwords.  Is there something wrong with the other ad groups, or is this a service that we should focus and expand on?
  4. Page four deals with Search Console … organic SEO (UltimateSeo.org).org”>Search Engine Marketing or pure SEO (UltimateSeo.org) stuff.  Of the 1183 times our site was in the results of a person’s search…we were clicked 8 times.  That’s about 25% of the clicks we should be shooting for so whats wrong?  Likely position or the metadata from our site isn’t compelling.
  5. Page Three we see in the center our average position in search results.  Notice that tablet users see us much higher up than desktop or mobile users.  Should we change that or should we own it and focus on tablet users?
  6. Page Two we can see that our bounce rate is highest among Bing Ads users.  Overall the site’s bounce rate is 4.7% which is astounding but in our average page views we see SEO (UltimateSeo.org)Profiler is our number one source of page views…thats not real users its a tool crawling our site that I use, its likely causing the bounce rate to artificially seem great and it is alarming that our biggest source of traffic is a diagnostics tool.
  7. Finally Page One, the one most people would have started with…this is the first week I’ve been running this client’s Adwords account, so it’s not performing to the level yet that we will need, the CTR of .7% is low, our goal is 2%.  But we’re just starting out and it is promising that our impressions are up 128% from the week prior and thats largely revenue neutral right now.

Thats a lot of info.  We discussed hardly any of it too.  I like Google Data Studio, and most of my clients do too.

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