Category: keyword ranking

Backlinks 101 – SEO’s Off-page Often Ignored Power Ranker

Backlinks 101 – SEO’s Off-page Often Ignored Power Ranker

First off a little disclosure this article over laps the Backlinks category of the FAQ.

What Are Backlinks?

Backlinks are links from other sites.  Think of them as votes of affirmation.  Only one vote can come from a domain so for SEO purposes it doesn’t matter if there are 100 or 1 link from the same domain one link is the count you gain.  Subdomains are viewed separately…thats why yourblog.tumblr.com isn’t a tumblr backlink.  Now those other links may increase traffic to your site but in regards to SEO value its one vote.  Some call this metric “Domain Pop” … how many different domains link to a site.  It’s also gotten more complicated as people would host multiple sites on a shared IP.  How many backlinks come from different IPs is “IP Pop.”  It’s common to see a little higher domain pop than ip pop but if its a huge gap its suspect.

The more domains that link to you the more authoritative you must be right?  Well Kinda.  If 1000 domains link to your site you likely are more authoritative than a site that 3 sites link too.  Not all domains or votes or backlinks….are the same.  A link to your site from UltimateSEO.org carries with it the weigh attributed to that site by its backlinks.  People refer to this as “link juice” basically the backlinks coming in to a site fuel the backlinks leaving a site.

Link juice prevents someone of registering 10 new domains and making 10 backlinks to their original site because those ten new sites probably lack link juice from their own backlinks.  Generally said though backlinks increase a site’s domain athority or citation flow.  Different companies refer to the authority of a site differently.  Beyond DA and CF there is also LIS but I have found DA to be the best singular indicator of a sites worth.

You can see a site’s backlinks from many indexes, most are paid.  Ultimate SEO recommends Monitor Backlinks if you want a tool that is really good at backlinks.  UltimateSEO received nothing for that endorsement.  The endorsement or vote …. as you see it’s a backlink.

What Kinds Of Backlinks Are There?

No-Follow vs Do-Follow Backlinks

No-Follow vs Do-Follow Backlinks

Beyond saying Good and Bad there are actually a couple to be aware of “follow” or “do-follow” and “nofollow.”  They get their names by the instruction they give search engine crawlers…no follow links mean don’t follow this to that site.  In theory a regular link is a follow link and serves as the backlink you ultimately want.

Some reason folks went a little crazy and no-followed everything … even internal links.  No-follows were meant to combat link building schemes such as blog comments.  While its fine to have no follow links to your site there should be a limited mixture of them in relation to your actual do-follow links.  No-follow links are still indexed and I feel strongly have some SEO value still even if its just to drive traffic to your site.  In the end you want do-follow links because they come as full fledged votes for your site, where as no-follows are more or less saying “here is this link to a sight I don’t want to be associated with necessarily.”

It’s that distance that makes “no-follows” a poor source of SEO efforts and its why you should use them sparingly in internal links.  Why would you send a signal to Google that you don’t stand behind an internal link to yourself?  Some try to hold onto all the link juice coming in and no-follow” every external link, this is a poor practice and its been shown that linking your content to relevant good external content helps you.

No-Follow Internal Links…Just Don’t

I rarely use no-follow links, I kinda think they system there is broken so I just follow them all.  Sometime ago people started no-following everything and lead their link juice to specific pages they wanted to rank.  Since this was a misuse of the no-follow Google changed how it handled no-follows, it doesn’t keep the juice in your site or on a page it just disappears.  No-follows take the same amount of link juice as a regular link but no one gets it.  Pointless then right?  We’ll debate that more another day.

What Is Anchor Text?

Anchor text is the “keyword” of a backlink.  Ultimate SEO for example is anchor text for the link https://ultimateseo.org which that link had no anchor text.  Anchor text defines the backlink vote.  If enough people make a link to your site like “Miserable Failure” it will teach Google that the target of that link is a miserable failure.  This happen to George W Bush’s White House biography page long ago and is called a “Google Bomb”.  It’s that old saying…if you say something often enough it can become true.

How Many Do I Need?

A lot.  You need as many as you can get from as many places as you can get them.  Just keep in mind that a backlink from my personal site isn’t as powerful as a backlink from the CDC.gov website …. they have the authority.  Thats also why .edu and .gov backlinks are especially coveted.

Backlinks

Backlinks

A quick rule of thumb to determine how many you need is to simply Google the keyword you are attempting to rank for….lets say “cool music from the 60s.” I get pastemagazine.com leading the pack.  According the SEMrush.com that site has 2.7 million backlinks coming from 36,700 domains on 44,300 IP addresses.  So roughly keep that your target if you want to rank #1 for “cool music from the 60s.”

How Do I Get Backlinks?

Many ways….the Gods honest truth is to do it the obvious way …. by having content worth linking too.  If you want a page to rank at the top you need a site thats fast, optimized on page, has relevant … awesome content … and people will backlink to you.  Over years and years and years and you’ll need to keep that content better than everyone else’s … thats not super realistic though.  Sometimes the best content is on page 2 and it’ll stay there…I often Google something and skip the first things just cause they are often just the most SEOed things.  BUT most people by far pick the first result, then the second and so on.

What Are Some Popular Link Building Techniques?

So you need to prime the pump and simulate organic growth and popularity and now you’re in a link building scheme.  Some are looked down upon more than others but make no mistake any attempt to gain backlinks is a link building scheme.  Press Releases, Guest Blogging, Commenting in Forums, making profiles on other sites, link swapping, selling or buying links and finally PBNs.  PBNs are private blog networks where you make zombie sites that link to your important site … but considering that the example above had 37,000 domains linking to it how effective is a network of say 200 sites?  Well surprisingly effective…and thats why Google hunts PBNs like Buffy the vampire slayer.

Thats our Backlinks 101…I’ll talk more about some of these concepts in future posts.

Ultimate SEO”

How To Rank Your Site On Google…Forget the Keywords

How To Rank Your Site On Google…Forget the Keywords
Ultimate SEO

Well don’t totally forget the keywords but I think if you spend more than 5 minutes on keywords you’re going to be pretty surprised by some purported data I stumbled across.  As you likely know Google uses about 200 factors in determining your sites ranking.  I personally have place a lot of emphasis on speed and backlinks and while I have thought it was important I must admit I didn’t give the social media factor as much attention as I should.

The first big thing to not is that 10.3% of ranking is CTR so if you have ever seen your content just jump up on the rankings and then slowly (or quickly) taper off as time goes its likely that people are clicking on you less and less as you slide below the pages.  Its the single biggest impact.  I feel Google gives you the benefit of doubt at first ranking you higher than average and then they allow people to determine if your site is worth it.  That’s important to consider and similar to conversion rates.

When we take human behavior out we have largely backlinks and social media deciding your ranking ability.  These make sense, if no one is talking about you but they are about your competition and more people click on your competitors site who also has the most backlinks you’re wasting your time trying to get your keywords exactly right in the headers, description and title….they combined contribute a value of 5  where backlinks are over 120.

If you’d like to access the Data Studio report directly you can visit https://datastudio.google.com/open/1lNt4SYd4jrfXWMo9HPKvrj1FWFO0oxG4

If this graphic surprises you it might be a good plan to check out our SEO Store or Upwork Profile.

Ultimate SEO”

How To Rank Your Site On Google…Forget the Keywords

Well don’t totally forget the keywords but I think if you spend more than 5 minutes on keywords you’re going to be pretty surprised by some purported data I stumbled across.  As you likely know Google uses about 200 factors in determining your sites ranking.  I personally have place a lot of emphasis on speed […]

The Article SEO (UltimateSeo.org).org/site-on-google-ranking/”>How To Rank Your Site On Google…Forget the Keywords appeared first on SEO (UltimateSeo.org).org/”>Ultimate SEO (UltimateSeo.org).

52 Tools And Counting: Mostly Free SEO Tools – I Actually Use

52 Tools And Counting: Mostly Free SEO Tools – I Actually Use

SEO Tools – The Ultimate List

There are actually a couple lists of tools on this page.  Check them out and come back for more in the future.  What you wont find in this list is a tool that has asked or paid or communicated with me concerning the list.  This is an honest collection of what I want to keep links too.  If you want to be on the list feel free to maybe comment?  If I find it useful and use it I’ll add a link.  Otherwise maybe someone else will like it from your comment link and they can make there own list. 🙂

Over 50 SEO Tools, Mostly Free

As I go through my SEO day I type the same addresses over and over to get to a collection of useful tools.  So I decide to post them as links once and for all, for my own benefit but also for others who may come here for a backlink indexer but find there isn’t one … but there is a list that includes one of the best.

A quick highlight of some of the tools and how I plan to build on this simple list.  First, I’ll address the second thing I noted…I plan to build the list out from its initial 52 to hopefully a hundred with the promise I’m not just adding crap tools or duplicate tools over and over.  Now as a highlight of some of the best tools on this list I’ll put some details in the coming weeks in a section below the list. There is also another mini list that includes tools for text and html below the main list.

More Tools – Text and HTML Free Tools

I’ve turned 40 today so I figured I’d make a top 40 list of tools and guides. The first one I’ll note I didn’t use for Web Design, I just used it to make a choice for me.

Generate Random Choice – When you’re on the fence and need some decision help.

Random Word Generator – Brainstorming

Adwords And Titles

Capitalize the First letter of Each Word In A Sentence

Free Photoshop Like Web Tool

Pixlr

Site Speed

Compress HTML Code

Uncompress HTML Code

CSS Minifier

Merge CSS OR JS Files

Testing

CSS HTML JavaScript With Output Test Environment

Fast Web Design

Hexadecimal Color Picker

JavaScript Popup Maker

HTML List Generator

Convert URLs to HTML Links

CSS

CSS Beautifier

HTML Modifiers

HTML Formatter

Convert line breaks to paragraphs

Remove Duplicate Lines

CSV

CSV to XML Converter

Text Format And Order Modifiers

Alphabetical Order Tool

Remove Line Breaks from Text

Date And Time

Epoch Timestamp To Date

Time zone list – HTML select snippet

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Keyword Tools: A Quick List For PPC And SEO

Keyword Tools: A Quick List For PPC And SEO

Keywords And Finding Topics That Your Client’s Is Interested In

Wordtracker

is a tool offered by a company that provides 12 free searches.  I’m not super sold on its grand ability, it took the phrase IT Managed Services and tied into it “movie star planet”, “management definition” and “managed service provider”, among others.  My concern is that management definition as a keyword is of no use or value to an IT Managed Services company.  The next two terms are so broad all the industries out there will be searching similar words and your chances of paying for a false positive skyrocket.

With 12 free searches its also limited to be of little use after the first or second visit.

 

keyword tracker

UltimateSEO.org Tool

So we have one tool on this site that can also help create variations of keywords.  You simply fill out the quadrants, let the code execute and collected the newly minted keywords.

Ubersuggest

Unlike other free alternatives, this keyword suggestion tool does not limit its functions nor does it lock all the good stuff behind a paywall. Right from the start, you have unlimited access to all of its features at no extra cost. This tool is, without a doubt, absolutely free.

Starter Tool: SEOBook

Started in 2003 it is one of the longest standing SEO sites.  The site is likely a great start for beginners, it offers free accounts and tools to those with an account.

Wordstream.com

Id love to tell ya an in depth endorsement or word of caution so I’ll share my caution.  Their monthly price easily exceeds the threshold of most Adwords campaign total budget.  At its present price point you’d have to be dedicated to Adwords.  It is about $300 a month.  The free trial was for 14 days and it comes out with suggestions weekly.  So you have to stay on top of the date or you can miss out on vital optimization tips before you have the time to review them.

The Keyword Tool provides guest users 10 free keyword searches upfront, then one free keyword search per day onwards.

The Niche Finder Tool allows you to discover niches of particular core keywords. Much like the Keyword Tool, you also get 10 free niche searches, then one free niche search per day onwards.

The Keyword Generator Tool provides keyword suggestions for your paid and organic search campaigns. What is more impressive is that, even though this is a free tool, it returns thousands of accurate data that is pulled from a constantly updated database consisting of more than 1 trillion search queries from diverse sources.

KeywordTool.io 

KeywordTool.io helps you find out what people are looking for. It generates around 750 suggestions for every keyword.

It’s a handy tool for marketers and SEO consultants as it give out keyword suggestions based on  your primary keyword you entered. KeywordTool.io is helping people with their struggles and informing them about what keywords to target in their next ad campaign.

SpyFU.com

Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 12 years.

Learn how to connect with these domains, too. Find online and traditional leads methods — social media, email, phone, and address — you can’t find anywhere else.  Starts at about $39/month.

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